Over the years, Sally Forth has made a consistent impressive growth in popularity. Why? Because it's every working mother's story! And because, as one reader wrote to her newspaper, it's about "a nuclear family whose trials and tribulations my husband and I repeatedly could relate to. We enjoyed sharing many strips with our children since we felt the strips depicted values we hope to instill in them." The National Women's Political Caucus presented Howard with its "Good Guy" Award for his "sensitive and humorous portrayal of the conflicts and victories that touch the lives of working women." As one newspaper editor said, "It's one of our top strips in every age bracket. It's amazing. Our readers have a real personal attachment to Sally."
Cartoonist Greg Howard created Sally Forth in 1982 and wrote and drew the strip for nearly 10 years until professional cartoonist, Craig Macintosh began drawing. Howard continued writing the strip until 1999, when he decided to pursue other creative interests. The talented Francesco Marciuliano now writes the popular strip with artist Jim Keefe.