Fifty Shades of Grey

The best-selling trilogy has been sold in 37 countries. After only six weeks in the bookstores, over 10 million copies of the first title had been sold in the U.S. alone.


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 The first part of the trilogy became Britain's best-selling novel in August 2012, and consequently passed Dan Brown's blockbuster “The Da-Vinci Code”. The trilogy has now sold over 80 million copies (BBC News,

(November 2012). “Fifty Shades of Grey” was named the Novel of the Year in 2012 by the National Book Awards.

Film rights have been sold to Universal Pictures and Focus Features, with the film set to premiere in February 2015.

Fifty shades of Grey, Licensing

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The “Fifty Shades of Grey” by E L James has sold more than 100 million copies

The “Fifty Shades of Grey” erotica series by E L James has sold more than 100 million copies worldwide, its American publisher, Vintage Books, said ...

Fifty Shades of KappAhl and Bulls Licensing

In a unique collaboration with Bulls Licensing and the author of the successful Fifty Shades of Grey trilogy, KappAhl has designed a glamorous lingerie collection ...

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Fifty Shades of Grey in an affair with KappAhl

Bulls Licensing received the nordic representation for Fifty Shades of Grey in January 2013. As the licensing for Fifty Shades of Grey is limited to the type of products present in the story of the books, the strategy was to look at a partnership rather than a straight forward licensing deal.

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