Betty Boop

From her first appearance in 1930, Betty Boop won the hearts of fans around the world with her unique blend of wide-eyed innocence and powerful cartoon sensuality. Today, animation’s first leading lady remains a glamorous international star who has ignited a fashion-centric trend with 90 percent of women and teens globally.

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Betty Boop’s licensing program covers the spectrum of product, from accessories to zipper pulls and everything in between, all of which continue to resonate at retail through partners around the world. In addition to solidifying her position in the United States and Canada, King Features has built strong programs throughout Europe, Asia, Australia, Latin and South America and the Middle East. The Betty Boop brand is a global phenomenon.

Artistic innovations in portrayals of Betty’s classic image have kept her irresistible appeal fresh and exciting for the marketplace, inspiring outstanding product lines in categories such as:

• Apparel and fashion accessories

• Bed & bath

• Consumer electronics

• Cosmetics

• Digital mobile downloads

• Food and beverages

• Footwear

• Gifts and collectibles social expressions

• Greeting cards and e-greetings

• Health and beauty aids

• Housewares

• Jewelry

• Stationery and calendars and other

Powerful brands have been associated with Betty Boop, including:

• Adidas®

• Lancome®

• Benetton

• Coca-Cola®

• H&M

• Harley-Davidson

• Iceberg

• MasterCard

• Universal Studios

Betty Boop, Licensing, Publishing Rights, Women, Comics


Mia Sundberg

Licensing co-ordinator, Licensing
08-555 206 38

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