Moomin by Ivana Helsinki is the new Spring 2015 collection for women by the talented Finnish designer Paola Suhonen. The collection pays homage to the rich design language of late artist and author Tove Jansson, the creator of Moomins, in the spirit of Ivana Helsinki.
”It has been a true honor to jump into Tove ́s world and explore the archives of her extremely versatile artwork,” says Paola Suhonen, Ivana Helsinki’s head designer.
Last week the collection was presented at the Design Museum in Helsinki, Finland, and will make its international debut at the Tokyo Fashion Week in October 2014.
”We are proud to work with top artists and designers who can draw inspiration from Tove’s creations,” says Roleff Kråkström, CEO of OY Moomin Characters Ltd. “Jansson and Ivana Helsinki head designer Paola Suhonen has really captured something special in this collection - it has a very strong visual language and personality.”
”We are one of few brand licensing agencies who can position designers and the Moomin brand in a high-end mar- ket,” says Gustav Melin, Head of Global Licensing at Bulls Licensing. “The Moomin illustrations and artwork is very versatile, which gives premium brands something to leverage from.”
The first pieces of the Moomin by Ivana Helsinki collection will be available for pre-order in October 2014 from the Ivana Helsinki online store. The line consists of dresses, knits, jackets, tops, bottoms and accessories.