Sweden's first Moomin store can be found at NK

To celebrate the 100th anniversary of Tove Jansson a pop-up shop filled with only Moomin merchandise has opened at NK. The shop is the first of its kind in Sweden. A wide range of limited edition products celebrating both the anniversary and the collaboration with NK are available. Plenty of amazing products aimed at both adults and children are for sale, including the desirable Moomin mugs by Arabia. The pop-up shop, which can be found on the third floor of the department store, will be open for a limited amount of time. Welcome to NK’s own Moomin Valley!

Moomin, Licensing