The Moomins has been around since 1945, when
Tove Jansson’s first book about their lives and adventures was published. The
books have since been translated into more than 40 languages and the animated
TV series has aired in over 100 countries. Moomin is one of Finland’s greatest
exports and the characters are recognized worldwide.
Karhu is another classic Finnish brand, which makes sneakers, tracksuits and other sporting gear. It was launched in 1916 and is known in the sneaker community for inventing both the three stripe design and air cushioning.
Sneakersnstuff is a Swedish store that opened in 1999. The store on Södermalm in Stockholm is heaven for sneaker collectors and regular customers looking for a unique pair of shoes. Sneakersnstuff has collaborated with a bunch of well-known brands, such as Converse, New Balance and Puma, for limited-edition designs sold exclusively in the store and on the Sneakersnstuff website.
- To be working with something iconic as the Moomins is a great honor, and it's something I'm incredibly proud of said Erik Fagerlind, Founder of Sneakersnstuff.
The Moomin x Karhu x Sneakersandstuff
collection includes two versions of Karhu’s classic sneaker model “Albatross”
covered in Moomin prints. It also features tiny Moomintroll silhouettes on the
outer sides of the shoes. The collection drops June 14th in
the Sneakersandstuff store and online.