OY Moomin Charaters Ltd & Bulls Licensing AB appoints new agent for France and Benelux

Bulls Licensing AB, worldwide agent of the Moomins, announces the appointment of The Agency as the new Moomin agent for France and Benelux.

- We are convinced that France and Benelux are markets where Moomin has great potential due to the existing publishing program combined with UNIQLO´s second launch of Moomin apparel  in the territory. The future looks bright, says Gustav Melin, Head of international Licensing, Bulls Licensing AB.
Based in Paris, France, The Agency is an independent licensing agent focusing on classic properties and is also the master agent for the brand “The Little Prince”. The Agency will work closely with Bulls Licensing AB to develop programs for the Moomins within France and Benelux.
The Agency is proud to represent Moomin in France and Benelux.
- We are familiar to work with classic properties and the humor and amazing drawings of Tove Jansson will find an enthusiastic audience. Our intention is to give the Moomins their deserved visibility in our territories, says Alexia Delahaye, partner at The Agency.

Moomin, Licensing