New Moomin series from Arabia to celebrate Tove Jansson’s jubilee year

Year 2014 marks the 100th anniversary of the birth of Tove Jansson (1914–2001). The year is named as the beloved artist’s jubilee year, and it is celebrated in different ways around the world throughout the year. Arabia celebrates the jubilee year with limited edition dishes which are based on Jansson’s book The Dangerous Journey. The Jubilee series consists a mug and three different-sized jars. For each Jubilee product sold, two euros will be donated to UNICEF which supports education of children around the world.

The Jubilee series is illustrated by Tove Slotte and inspired by Jansson’s book The Dangerous Journey published in 1977. In the story, Susanna loses her glasses but finds new ones to replace them. Through these new glasses, the world looks totally different.

The new glasses sweep Susanna along on a wild adventure where she meets the Hemulen, Sorry-oo and Thingummy and Bob – all familiar characters from Moominvalley. When the weather turns stormy, Susanna and her companions decide to seek shelter in Moominvalley.

On the way, they meet Tooticky who picks them up in her hot air balloon and takes them to Moominvalley. The residents of the Moomin house receive their guests in their wonderful garden. Then, of course, it’s time for a party.

Available for a limited time only, the Jubilee mug depicts a moment at the Moomin garden party. A specialty of the anniversary year is an image of Susanna’s glasses drawn inside every sixth mug – which might lead its finder to a wild adventure.

The jars’ illustrations depict the familiar Moomin characters celebrating. The jars are available in three different sizes. The smallest Moomin family characters adorn the series’ smallest jar and the biggest can be found on the largest jar. The product cover is made of black painted wood.

The high-quality jars are designed for versatile use, such as storing treats or dry food. They can also be used for storing mementoes, jewelery or cosmetics. 

Are you a buyer? Please contact Anna Rosmalm, rosmalm@bulls.se

For more information about The Moomins, the jubilee year and high resolution images - please contact: rosmalm@bulls.se

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