Moomin has been voted one of “Top 10 International Brands in China” by the China Animation Licensing Industry 2015.
Tove Jansson’s classic characters have had incredible successes in Japan and the Moomintrolls are now on the rise in other parts of Asia as well. With this honorable award Moomin is further strengthening its position as a worldwide brand.
The Chinese licensing agent, Medialink, representing Moomins on behalf of Moomin Characters and master agent Bulls Licensing, made a statement after the award was announced:
“It is absolutely a great recognition and encouragement to us for all the marketing and promotion we have established for years. We will continue to strive ahead and we believe that Moomin will become more and more popular around the world!”