The Stockholm based children’s museum Junibacken, in cooperation with Moomin Characters and Bulls Licensing, will donate this weekend’s ( September 19-20th) ticket proceeds to the Red Cross’ fundraising for refugees.
Junibacken and its partners Moomin Characters, owner and creator of the Moomins, and Bulls Licensing, world agent for Moomin, will together donate all entrance fees, hopefully amounting to over 30.000 €.
– It felt very good that Junibacken responded so quickly and positively when we proposed the idea about collection money for the Red Cross. This is the largest humanitarian crisis Europe has seen since the second World War. I hope as many as possible want to take part, says Roleff Kråkström, managing director of Moomin Characters.
Gustav Melin, Licensing Director at Bulls Licensing adds:
– Our ambition is to, in the the spirit of Tove Jansson, help where help is needed. Throughout the years we have donated to Unicef, WWF and other help organizations. It felt natural for us to contribute to the Red Cross in this moment of crisis. The initiative was welcomed by the staff and management, all deeply affected by the refugee situation.
– I’m deeply touched. The image of Alan Kurdis lifeless body shocked everyone, not least our staff, who daily meet happy playful children in his age says Björn Edlund, CEO of Junibacken.
This weekend September 19-20th, volunteers from the Red Cross will be present at Junibacken to inform about the drive, and accept donations from those who want to further contribute.