Open air museum Skansen has teamed up with Bulls Licensing to represent the brand in the Nordics. With nearly 98 percent of all Swedes being familiar with the historical museum situated in Stockholm, and with over 1,4 million visitors per year, the licensing potential is immense.
Plans for the licensing programme includes patterns recreated from traditional fabrics, wallpapers and heritage pieces from Skansen's collections. Each item will be accompanied by a short piece of Swedish history, in line with the museum's unique educational values.
Bulls Licensing is already seeing a surge of interest in the brand, ranging from wallpapers to toys, games, foods and fabrics.
- This type of brand licensing is very exciting and we are so pleased to represent such a special place as Skansen, with its diverse cultural and historical values, says Anna Lawrence, Brand Manager at Bulls Licensing.
Brand Manager: Anna Lawerens, Brand Manager
Sales: Sebastian Lilliecreutz, Key Account Manager
Marketing & Press: Anna Rosmalm, Marketing Manager