Hälge – now as both whisky and box wine

First there was his own red wine. Then white. Now, the cartoon character Hälge gets his own Scotch: Hälge Whisky "The Famous Moose"; plus his own bag-in-box, Hälge Côtes du Rhône. Cartoonist Lars Mortimer, together with Stockholm Winelab, are the creative souls behind this new venture. Hälge Whisky is a blended Scotch made from 80 percent grain whisky and 20 percent carefully selected malts . Read more

Japan to get its own Moomin Theme Park

In 2015 a Moomin theme park will open in Japan, announced FinTech Global Inc. (FGI) and Puuha International Oy earlier this week. The event is ... Read more

Retail activation concept for licensees,

Bulls Licensing approached One Motion, an event agency, in the end of 2012 with the proposal of developing a retail activation concept for licensees, as well as event solutions for shopping centers and malls, including pop-up store concepts.One Motion is now the exclusive supplier of retail activities and POS material for brands represented by Bulls. Read more

The Guardian lists top 10 family-themed picture books!

"6. The Moomin books by Tove Jansson Moominvalley is a strange place, but Moomintroll's family, Moominmamma, Moominpappa, and their friends, are loving and constant. Read more

The Moomins to Make UK Stage Debut at the egg theatre, Bath, from Dec 6

Broadway World reports:  This Christmas, the egg theatre and Horse + Bamboo Theatre bring the Moomins to life on stage for the first time ever in ... Read more

The most influential and powerful brands 2013 - MOOMIN #20

The Moomins enter the list of the most influential and powerful brands 2013! Full story - Power List 2013: ... Read more

Fifty Shades of KappAhl and Bulls Licensing

In a unique collaboration with Bulls Licensing and the author of the successful Fifty Shades of Grey trilogy, KappAhl has designed a glamorous lingerie collection ... Read more

Meet us at Brand Licensing!

We are exhibiting at Brand Licensing Europe, London 15th - 17th October 2013. Visit us in Booth: B070 Moomin For meeting requests, please contact Jennie Brown ... Read more


UNIQLO signed a partnership agreement with Moomin through Bulls Licensing earlier this year, and some fantastic Moomin products have now launched. The tie up encompasses ... Read more

Brains Limited - New Funny Comic

 Focusing on the funny angles found in the life of an ordinary office survivor, we observe the mouse and cat games between the management and the staff in a high tech company called “Brains Ltd.”. Occasionally finding solace in a dimension of  slightly larger than life characters. Read more