Moomin celebrates 70 years of success!

Tove Jansson’s first book celebrates it’s 70th anniversary this year, ”The Moomins and the Great Flood” was published in 1945. Ever since then the popularity of the Finnish trolls is constantly growing. Bulls Licensing and Moomin Characters have together developed a successful licensing program and the Moomin brand has increased its sales with 566 percent in the past 10 years. This makes Moomin a top brand and a worldwide phenomenon.

More than a dozen novels and picture books about the trolls are now reaching millions of readers. Translated into 49 languages, new publishers and territories are constantly added to the Moomin universe. With 500 licensees worldwide and an estimated consumer value of 500 million EUR yearly, the Moomins are celebrating 70 years of success, 2015 is looking brighter than ever.

– Tove Jansson’s fantastic storytelling and artwork appeal to all ages, the Moomins are universal, philosophical and at the same time very comforting, says Anna Lawrence, Head of Publishing at Bulls Licensing, worldwide agent of Moomin Characters.

Bulls Licensing and Moomin Characters are exhibiting at the Bologna Children's Book Fair in Bologna, March 30–April 2, 2015.

Visit us in the Moomin stand in Hall 30, Stand D15.

More information about the fair can be found at 

For more information:


Twitter: @bullslicensing


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To find out more, please contact: Thomasine Stiernswärd

+46 737 403651

About Tove Jansson and the Moomins

The Moomins were created by Tove Jansson (1914–2001), a painter, illustrator and author who is considered one of Finland’s most important artists. In the first Moomin book, The Moomins and the Great Flood, published in 1945, Moomintroll and Moominmamma search for the missing Moominpappa. They are reunited and discover Moominvalley, which sets the scene for the continued adventures of the Moomins.

Tove Jansson wrote and illustrated a total of nine books, four picture books and hundreds of comic strips about the Moomins. Tove Jansson is Finland’s most widely translated author – her books have made their way into 49 languages.

The Moomins are also a highly successful brand with a broad licensing programme around the globe.

The Moomin books

1945 – The Moomins and the Great Flood

1946 – Comet in Moominland (some editions The Happy Moomins)

1948 – Finn Family Moomintroll

1950 – The Exploits of Moominpappa (some editions Moominpappa’s Memoirs)
 1954 – Moominsummer Madness

1957 – Moominland Midwinter

1962 – Tales from Moominvalley

1965 – Moominpappa at Sea

1970 – Moominvalley in November

Picture books:

The Book about Moomin, Mymble and Little My (1952) Who Will Comfort Toffle? (1960)Th
 e Dangerous Journey (1977).


 ore works by Tove Jansson can be found here:

About Moomin Characters

Oy Moomin Characters Ltd is the owner, originator and official agency responsible for supervising and managing
the Moomins' brand, copyright, and registrations. The company was started in 1958 by Tove Jansson and her brother Lars Jansson and even today is run by family members. Sophia Jansson, Lars's daughter and Tove's niece, is Chairman of the Board and Creative Director at Moomin Characters. All characters from Moomin Valley are registered trademarks.

About Bulls Licensing

Bulls Licensing is the global agent and representative for Moomin Characters. Bulls Licensing is part of Bulls Press, a family firm established in 1929. Over the years, Bulls has represented some of the world’s most famous and loved brands with regard to syndication, licensing and book rights. With its head office in Stockholm, local branches in ten countries, a global network of agents and over 500 active licensees, including Uniqlo, H&M, Finnair, Samsung and UNICEF, Bulls is able to offer leading Nordic expertise coupled with international know-how.

70 years of the Moomins

Since the first book was published 70 years ago, the popularity of the Moomins has grown and grown. With books, TV series, the animated film Moomins on the Riviera and a successful licensing programme worth an estimated 500 million euro per year, the Moomins were named one of the world’s top 20 brands in 2013 by Licensing biz. 

Moomin, Licensing