Case: Licensing

Jubilee shop at NK raises Moomin’s profile in Sweden

The temporary Moomin store at NK ended its successful run on the last day of June 2014. The store, which opened in April 2014, got a large amount of attention in the media and was popular amongst NK customers from all over the world. Read more

Lindex celebrating the author and artist Tove Jansson with a unique Moomin Collection

This year, the famous author and artist, Tove Jansson would have turned 100 years. It will be noticed by Lindex by launching a unique Moomin collection where 10 % of the price goes to UNICEF in their work for promoting children’s learning and writing around the world. Read more

Moomin Winter at NK enchanted both old and young

In December 2011, Stockholm’s premier department store, NK, was transformed into a Moomin world. Read more

The perfect match for Lancôme

During its 77-year long business, Lancôme has been represented by female stars such as Isabella Rosselini, Julia Roberts and Uma Thurman. Although, none of them have been in business as long as Lancôme's newest star, Betty Boop. Read more

Moomin took Formex in 2010

Tove Jansson's illustrations and books about the Moomins was the basis for a unique exhibition at Formex, Scandinavia’s leading fair for Nordic design, in 2010. Read more