Syndication is the foundation of Bulls’ operations. Through duplication in more channels, the originators’ works can reach a wider audience.

In this way, investments in production, rights and distribution are spread out, which contributes to getting the originators larger revenues. This, in turn, influences and increases the production of new material in a positive way.

Bulls is constantly endeavouring to bring out new, attractive material, to find new talents, new features, new characters with which to supply a steadily more differentiated and content seeking market with quality goods.

A measure of the trust and influence enjoyed by Bulls in the various markets is reflected in the number of contracts, covering different forms of publication rights in 12 countries – a result of personal visits to customers that are made several times a year.