Handling of album-, books- and comic magazine rights, in other words publishing, is a substantial part of Bulls’ operations. Publishing is an expanding market, not the least because channels and publishing possibilities are on the increase.
Traditional publishing is complemented combined and interactively supported via Internet, games, CD, DVD and cell phones. Bulls has long had established and well functioning contacts with about 30 publishing companies, among them the most important and trend setting actors in all 13 markets. In combination with the very extensive possession of rights to both classic and new comics, Bulls is an important and innovative partner when it comes to publishing and its new and extended possibilities.
Bulls is very active in the long-term search for new talents and creators with new and exciting material. For instance, Bulls in Norway and Denmark have arranged well-publicized competitions for cartoonists.