A fairytale experience, which included the exhibition Story Meets Reality, readings of Tove Jansson's beloved classics, and fun competitions for younger children. For those looking for Christmas presents, there were plenty of Moomin products for all ages. The event, which also included an invitation-only champagne breakfast, attracted over 10,000 curious visitors during the week.
- This was a wonderful opportunity for us to invite people
to the storybook world of Moomin that is loved by so many people around the
world. By showcasing our design collaborations, we also got the chance to reach
potential future partners, says Anna Rosmalm, Marketing Manager at Bulls
Licensing who arranged the event.