Moomin Winter at NK enchanted both old and young

In December 2011, Stockholm’s premier department store, NK, was transformed into a Moomin world.

A fairytale experience, which included the exhibition Story Meets Reality, readings of Tove Jansson's beloved classics, and fun competitions for younger children. For those looking for Christmas presents, there were plenty of Moomin products for all ages. The event, which also included an invitation-only champagne breakfast, attracted over 10,000 curious visitors during the week.

- This was a wonderful opportunity for us to invite people to the storybook world of Moomin that is loved by so many people around the world. By showcasing our design collaborations, we also got the chance to reach potential future partners, says Anna Rosmalm, Marketing Manager at Bulls Licensing who arranged the event.


Moomin, Licensing