assortment of special edition products was sold in the store, celebrating both
Moomin’s creator Tove Jansson’s 100th anniversary and the
collaboration between Moomin and NK. Almost all kinds of products with Moomin
motifs were available in the store, ranging from books to textiles to toys.
Some of the most popular products were the unique Japanese Moomin products
imported specifically for the pop up-store.
The Moomin shop at NK in celebration of Tove 100 was a splendid success considering how much it raised awareness for the Moomin brand in Sweden. The possibility of re-opening the store somewhere else in the fall is being considered.