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Jubilee shop at NK raises Moomin’s profile in Sweden

The temporary Moomin store at NK ended its successful run on the last day of June 2014. The store, which opened in April 2014, got a large amount of attention in the media and was popular amongst NK customers from all over the world. Read more

Unique Moomin exhibition at Bologna International Children´s Book Fair to honour the art and life Tove Jansson

Bulls Licensing and Moomin Characters is exhibiting at the International Children's Book Fair in Bologna, March 24-27, 2014 Read more

Lindex celebrating the author and artist Tove Jansson with a unique Moomin Collection

This year, the famous author and artist, Tove Jansson would have turned 100 years. It will be noticed by Lindex by launching a unique Moomin collection where 10 % of the price goes to UNICEF in their work for promoting children’s learning and writing around the world. Read more

Fifty Shades of Grey in an affair with KappAhl

Bulls Licensing received the nordic representation for Fifty Shades of Grey in January 2013. As the licensing for Fifty Shades of Grey is limited to the type of products present in the story of the books, the strategy was to look at a partnership rather than a straight forward licensing deal.

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Moomin Winter at NK enchanted both old and young

In December 2011, Stockholm’s premier department store, NK, was transformed into a Moomin world. Read more

Kryss & Quiz

Since 2009, our editorial staff have been preparing all the crosswords and quizzes for one of Sweden’s largest circulation daily newspapers, Aftonbladet. Our flagship product is the magazine “Kryss och Quiz” (Cross and Quiz), which is made by Bulls Press, from beginning to end.  Read more

The perfect match for Lancôme

During its 77-year long business, Lancôme has been represented by female stars such as Isabella Rosselini, Julia Roberts and Uma Thurman. Although, none of them have been in business as long as Lancôme's newest star, Betty Boop. Read more

Moomin took Formex in 2010

Tove Jansson's illustrations and books about the Moomins was the basis for a unique exhibition at Formex, Scandinavia’s leading fair for Nordic design, in 2010. Read more